Value proposition

Formerly Pioneer DJ Americas, Inc.

AlphaTheta Music Americas, Inc. is the subsidiary of AlphaTheta Corporation responsible for sales and marketing in North, Central, and South America.

AlphaTheta’s mission is “One Through Music.” It’s our aim to make meaningful contributions to the world through innovative technology and high-quality audio equipment, software, and services, and by fostering connections with the music community.

Our core DJ business started in 1994 as a division of Pioneer Corporation and has played a pivotal role in shaping and advancing dance music and DJ culture around the world. In 2015, the company became independent as Pioneer DJ Corporation and, in 2020, with the aspiration to grow in new business areas, its name was changed to AlphaTheta Corporation. In 2024, we began releasing products with the AlphaTheta name, helping it inherit the longstanding trust we’ve built with customers by employing the technical and design know-how we’ve accumulated over the years, all of which we aim to develop further. We want customers to see familiarity and playfulness in us while offering value in fresh and unexpected ways, expanding horizons in ways only AlphaTheta can.

Innovation is at the heart of everything we do. We’re committed to continuously evolving and being an indispensable part of society by fulfilling the diverse needs of our customers. AlphaTheta Corporation's portfolio includes brands such as AlphaTheta, Pioneer DJ, rekordbox, KUVO, TORAIZ, and Pioneer PRO AUDIO.

AlphaTheta Corporation is in the Noritsu Koki (TSE:7744) Group.

DJ Equipment, Applications, Audio Equipment, Music Production Equipment, Digital Services and Equipment Protection Plans