Value proposition

We are a "think tank"​ that delivers design & innovation services using a human-centered approach.

dreams • design + life delivers human-centered design & innovation services to enrich people’s lives. We operate at the intersection of design, business and technology. Founded by Kevin Bethune, he brings 25 years of experience in mechanical engineering, product creation, strategy, industrial design and serving as a creative co-founder of BCG Digital Ventures before starting dd•l.

We want to help brands better position themselves for the future by leveraging distinct design capabilities. Our multidisciplinary expertise includes trend curation, future visioning, human-centered design, ethnographic research, industrial design and product development.

Our mission is to unlock human potential through the creation of empathic and holistic experiences.

Industrial Design, Innovation, Strategic Design, Future Visioning, Internet of Things, creativity, design thinking, trend curation, product development, and human-centered design