Value proposition

We are the leading, national premium department store group in the UK and Ireland trading principally under the iconic House of Fraser brand name through a portfolio of 59 well-invested stores, as well as through our rapidly growing web-store, https://www.houseoffraser.co.uk


The House of Fraser brand is differentiated from other department store groups in the UK by our 160 year history in the UK retail market, our wide geographic reach (across the UK and on-line), our broad range of high quality premium branded merchandise offered at competitive prices, our increasing exclusive House Brand offering and our commitment to providing an imaginative, exciting and relevant shopping experience to our customers. Whether you visit a heritage store firmly steeped in history such as Jenners in Edinburgh, or a new store like Westfield, you’ll see that we aim to push boundaries, embrace innovation and strive towards the same vision:

To be the premium department store of choice and make every customer feel like a VIP.

There is no better place in retail to progress than House of Fraser. We have a unique place on the High Street, trusted for the quality of our brands, our service and our strong heritage, combined with some of the most inspirational shopping environments in the world.

Premium Brand Deprtament Store, Fashion Accessories, VIP Service, Homeware, Beauty, Womenswear, and Menswear