Value proposition

Promoting the #effectiveness of advertising in #print #media via #marketing and #advertising

Print Power’s goal? To create a movement of marketers that champions the role of print in the mix because like us, they believe in its exceptional effectiveness.

Print provides the perfect foil for short-termism and offers a unique space for advertising creativity to thrive. Print is a gloriously versatile conduit for endless innovation that can profoundly emote, connect and brand-build. In fact, magazine ads, books, direct mail and door drops make for effectiveness-boosting partners to digital in the campaign mix.

#printmedia, #printingindustry, #printadvertising, #printing, #creativeadvertising, #directmail, #newspapers, #printads, #doordrops, #adefficiency, #magazines, #adattention, #smartpaper, #printmediamarketing, #printmediaadvertising, #catalogues, #mediaplanning, and #printinnovation