Value proposition

The leading UK fintech charity driving a micro-donation movement. Because micro-donations matter, now more than ever.

Because micro-donations matter, now more than ever.

Pennies is an award-winning fintech charity making digital giving affordable, sustainable, and feel-good. As a trusted leader in digital micro-donations, Pennies has created a movement that encourages giving, helps charities make a greater impact and gives the public a way to donate without cash, as part of their daily lives.

In an increasingly cashless society, Pennies’ ‘digital charity box’ gives customers paying by card or digital wallet a convenient way to add a small donation to their purchase, when shopping with participating retailers. Whether in-store, online and in-app, it’s a simple, data-free way to donate, with 100% of funds raised going to charity.

Millions of people are now using the digital charity box, and to date Pennies has raised millions of pounds in much-needed additional income for charities in the UK and Republic of Ireland. If every adult in the UK gave just 35p a week, we would raise £1billion a year for charity.

Together, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.

Charity No. 1122489 (England & Wales), 20106331 (Republic of Ireland) and 1275 (Isle of Man)

fintech, charity, payments, retail, and microdonations