Value proposition

Building girls of courage, confidence, and character, who make the world a better place.

While some people still think of us as just cookies, badges, campfires, and friendship bracelets, Girl Scouts are so much more. Girl Scouts are groundbreakers, big thinkers, and role models. Girl Scouts design robots, start garage bands, and improve their communities—and yes, they sell the best cookies on the planet.

When she's a Girl Scout, she’s also a G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)TM.

G: Go-getter – She’s bold, honest, and determined to succeed. Goal oriented and ambitious, she’s also a life-long learner who believes no challenge is too difficult!

I: Innovator – Thinking outside the box is her specialty, so she’s always looking for a creative way to take action. She definitely knows how to get things done.

R: Risk-taker – Courageous and strong, she’s keen to try new things and to embrace the unfamiliar. She’s ready to step up and break the mold if that’s what it takes.

L: Leader – She’s confident, responsible, and committed to changing the world for the better—and she’s happiest when others join her in taking the lead!

These are the traits that define girls of courage, confidence, and character, who make the world a better place. This is the Girl Scout DNA.

We're 2.6 million strong—1.8 million girls and 800,000 adults who believe in the power of every G.I.R.L. to change the world.

We’re the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success.

Leadership Development, Program Implementation, and Guiding Girls Toward Empowering Themselves