Value proposition

Systematically design innovative events using the #EventCanvasTM️

Welcome to the Event Design Collective.

In a fast changing landscape, now more than ever teams want to learn how to collaboratively create shared experiences. They want to have fun by consciously designing for behaviour change using proven methodologies. The Event Design Methodology using the #EventCanvasSM brings teams in a state of play to design. A user recently described the #EventCanvas as “a super helpful analogue system to track the past, organise the present + plan for the future”. According to the founders of the Event Design Collective, it’s now time to democratize design. We are driven to enable everyone to use this collaborative team approach to create events that consciously change our world in the desired direction of change.

Event Design Collective has offices in Switzerland and The Netherlands and licensed trainers in USA, Germany, Italy, France, Finland, Estonia, Brazil, Mexico, Russia and Canada.

After launching the #EventCanvas in 2014, Ruud Janssen and Roel Frissen founded Event Model Generation. In 2017 that startup resulted in founding the Event Design Collective together with Dennis Luijer. Together, they wrote the “Event Design Handbook, Systematically design innovative events using the Event Canvas” published in 2016 available in bookstores around the globe. Currently there are 14 trainers active in the Event Design Collective. Within the next years they expect more regions and trainers to be added to the Event Design Collective.

Event Model Canvas, Event Design, Event Strategy, Event ROI, design thinking, EventCanvas, Certified Event Design, and Event Design Certificate Program