GROUPE IFOP
Created in 1938
- BETA
Up & running (A)
Existing signals show a regular activity Social networks
1,190 60,882 266 2,495 1,561 5,857 1,557 697 1,008 25,954Activities
Technologies
Entity types
Location
78 Rue Championnet, 75018 Paris, France
Paris
France
Employees
Scale: 51-200
Estimated: 369
SIREN
348698754Engaged corporates
135
63 75Added in Motherbase
5 years, 7 months ago
martech Value proposition
[Automatic translation follows] Leader in Opinion Studies, Expert in Marketing Studies - France & International
#Paris #Shanghai #NewYork
A human-sized company, in the Top 5 institutes in France, the Ifop Group has been the leader in opinion studies since 1938 and a key player in marketing, quantitative and qualitative studies, in Europe, the USA and China. Since 2018, Sociovision has enriched the Group's offering with unique observatories on the market and exclusive data science know-how. In 2022, the acquisition of Occurrence, an independent research and consulting institute, and its subsidiary Deep Opinion completes the value proposition in the evaluation of communication devices. In 2023, Brain Value, the leader in qualitative studies in France, brings new impetus to qualitative know-how and strategic planning for even more comprehensive support for the Group's clients.
opinion research, market research - marketing, qualitative studies, quantitative studies, large surveys, sociology, foresight, social listening, and strategic planningOriginal language
Leader des études d'Opinion, expert des études Marketing - France & International
#Paris #Shanghai #NewYork
Entreprise à taille humaine, dans le Top 5 des instituts en France, le Groupe Ifop est le leader des études d’opinion depuis 1938 et un acteur référent des études marketing, quantitatives et qualitatives, en Europe, aux USA et en Chine. Depuis 2018, Sociovision, enrichit l’offre du Groupe avec des observatoires uniques sur le marché et un savoir-faire en datascience exclusif. En 2022, l’acquisition d’Occurrence, institut d’études et conseil indépendant, et de sa filiale Deep Opinion vient compléter la proposition de valeur dans l’évaluation des dispositifs de communication. En 2023, Brain Value, le leader des études qualitatives en France, apporte un nouvel élan aux savoir-faire qualitatifs et planning stratégique pour un accompagnement encore plus complet des clients du Groupe.
études d'opinion, études de marché - marketing, études qualitatives, études quantitatives, grandes enquêtes, Sociologie, Prospective, Social listening, and planning strategique
IFOP - Institut d’études opinion et marketing en France et à l’international
Entreprise à taille humaine, dans le Top 5 des instituts en France, le Groupe Ifop est le leader des études d'opinion et un acteur référent des études marketing, quantitatives et qualitatives, en Europe, aux USA et en Chine.
https://www.ifop.com/
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