Value proposition

SIA is the trade association of the winter outdoor industry. Our mission is to help the winter outdoor community thrive.

We are a national not-for-profit, North American member-owned trade association. Established in 1954, SIA delivers invaluable education, data/research, support, marketing products, government affairs representation, services and programs.

Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. SIA and its members spot trends that matter, facilitate industry-wide strategy and innovate to ensure the winter outdoors thrives for future generations.

We Are The Business of Winter.

Global Trade Show & On-Snow Demo, Research, Member Service & Program, and Consumer Initiatives to Grow the Sport