Value proposition

Creating vibrant products. Sharing endless discovery.

At the very beginning, our philosophy was ‘small is beautiful’; we started out as a small business with a big passion for vibrant bohemian-inspired clothes, and beautiful fabrics hand-crafted by talented artisans from small communities across Asia.

The first Monsoon store opened in London in 1973, selling original collections that featured clothes made with hand-loomed cotton and silk fabrics, organic vegetable dyes and artisan block-printing techniques.

Over the years, our business has grown, but our passion remains the same.

We have a detailed eye for true beauty, whether that’s our intricate design details, colourful prints, fabrics, or embellishments. We design in-house, source globally and ethically, and are dedicated to delivering keepsake quality, because we love to make our customer’s day just that little bit more special and out of the ordinary.

We believe in the positive, empowering, life-changing power of trade rather than aid. We have always worked with craftspeople in villages and small communities to give them sustainable independence. We connect British contemporary designs with our network of craftspeople, and together they create beautiful, unique collections that celebrate our customer’s individuality and sense of adventure.

Fashion Retail, Retail Management, High Street Fashion, Ethical Trading Initiative, Marketing, E-commerce, Retail, Design, and Buying