Impact Plus
Entity
Description
  • Value proposition

    Reduce digital advertising environmental impact.

    Impact Plus is a sustaintech solution enabling digital advertising players (brands, agencies, adtechs and adnetworks) to evaluate and reduce their environmental impact accross 50 countries.
    Impact Plus builds new performances indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy.

    Since 2020, Impact Plus supports brands (such as L’Oréal, Nestlé, Procter&Gamble and their agencies) in their process for a more sustainable media buying ; adnetworks and adtechs are equipped with Impact+ environment impact evaluation solutions, integrated seamlessly to ad delivery systems.

    Digital advertising, Sustainability, and Technology

  • Original language

    Powering a more sustainable advertising ecosystem

    Impact Plus is a pioneering French sustaintech company that provides innovative solutions for marketers on every continent seeking to reduce their environmental footprint. Our team is passionate about empowering clients including L'Oréal, Heineken, Seedtag, Azerion, Bel and many other companies to cut their GHG emissions while delivering upon their marketing goals. Our tools - Campaign Studies, Environmental Sustainability Platform and Creative Optimizer - are designed to make the process of evaluating and reducing GHG emissions automated and easily implemented across entire businesses. Since 2020, we have aimed to create a world where every marketer considers environmental impact as a core component of their media campaigns.

  • Impact Plus - Welcome to the sustainable advertising ecosystem

    Discover Impact Plus, your partner in sustainable digital advertising. Make the environmental impact a key component of your digital advertising campaigns.

    • https://www.weareimpactplus.com/
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