Initiative unlocks business growth for the world’s most ambitious brands.
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Amazon, Nike, Constellation Brands, Merck, LEGO, and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Media Services, Communications Planning, Interactive, Digital, Market Research, Consulting, Sports & Entertainment, Cultural Communications, Client Advice, Communications Design, Social, Mobile, Partnerships, Search, Innovation, Analytics, and Branding
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
Lever Food, Consumer Goods, Software Development | Lever Food, Consumer Goods, Software Development | Other 2 Dec 2023 | | |
Salesforce IT services, Internet | Salesforce IT services, Internet | Other 9 Dec 2023 | | |
Global Automobile, Broadcast Media Production and Distribution | Global Automobile, Broadcast Media Production and Distribution | Other 10 Nov 2022 | | |
Amazon IT services, Consumer Electronics, Software Development | Amazon IT services, Consumer Electronics, Software Development | Other 31 May 2023 | |