Value proposition

Challenging the status quo for a better tomorrow. This is Opel,
born in Germany, confidently driving e-mobility forward!

Born in Germany, powered by positivity. We’ll be all electric by 2028. Driven by our restless spirit, Opel is shaping the future with a detoxed driving experience, greenovation at heart and modern German technology and design. Challenging the status quo for a better tomorrow. #ThisIsOpel

Opel is one of Europe’s largest automotive brands with a presence across more than 60 markets. True to our heritage, we question the norm and define our own path – with our bold and pure design philosophy and German engineering excellence. In this regard we are continuing our model offensive in growing segments and are preparing our vehicle portfolio for a sustainably successful future in view of the ambitious global emission targets. We believe the best way to take on the future is to go all in: In 2024, every Opel model will be available with a battery electric version. From 2025, all newly introduced Opel models will be launched as fully battery-electric vehicles only.

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