Value proposition

The Joint Industry Currency providing audience measurement for the out of home advertising industry in Great Britain.

Route is an entirely independent research organisation, providing audience estimates to the out-of-home industry in Britain. The data we publish tell subscribers how many people see an advertising campaign, and how often they do so. The information is used as the currency for planning, trading and valuing advertising investment in the medium.

market research, data, advertising, out of home advertising, audience measurement, measurement, insight, research, and data science