Value proposition

For Every Life, For Every Future. This is our purpose. Leveraging on our extensive footprint in Asia and investment expertise, we are invested in protecting and growing our clients’ wealth to provide financial peace of mind for this generation and the generations to come.

We are invested in knowledge. Which is why our deep understanding of Asian markets, paired with global expertise, is our key differentiator. We have been part of Prudential plc for 30 years. In that time, we have invested in an unparalleled on-the-ground presence in 11 Asian markets* , as well as distribution offices in North America and Europe. We manage a total of USD 216 billion** across equity, fixed income, multi asset, quantitative and alternative strategies on behalf of institutional and individual investors globally.

We are invested in hiring the best talent. Invested in diversity. Because it fosters a culture of open communication and debate. Which enables us to uncover unique perspectives and find the best ideas.

We are invested in making the best investment decisions by incorporating ESG factors into our investment process. We are invested in the communities where we live and work. We are aligned with a number of global sustainability initiatives and collaborate with industry stakeholders to work towards a more sustainable world.

We are invested in the future of our clients. Invested in building partnerships. Invested in bringing value to our shareholders. With our expertise, experience and future focused vision, we are invested in giving our clients the highest quality investment outcomes. Because they deserve nothing less.


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* Presence in China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam.
** As of 30 Sept 2023

Equity, fixed income, multi asset, infrastructure, and alternatives, and asset management