Agence Régionale du Tourisme Grand Est [ART GE]
Created in 2019
- BETA
Up & running (A)
Existing signals show a regular activity Social networks
513 949 8,123 3,718Activities
Entity types
Location
24 Rue de Verdun, 68000 Colmar, France
Colmar
France
Employees
Scale: 11-50
Estimated: 57
Engaged corporates
23
4 16Added in Motherbase
1 year, 10 months ago
traveltech Value proposition
[Automatic translation follows] Towards a territorial #SmartTourism
In a competitive context that will be increasingly exacerbated between countries, regions and territories in the years to come, the concept of "smart tourism", which characterizes the impact of the new waves of digital, sustainable and infrastructural innovations imposed on the tourism sector, perfectly embodies the positioning that the Grand Est favors in terms of tourism strategy, with two priority axes.
- a "sustainable and responsible tourism" economically, socially and ecologically,
- a "digital tourism", based on data-based management facilitating the personalization, automation and marketing of tourist product and service offers, and improving the reception, information, orientation and experiences of visitors during their stays, and their loyalty after their stay.
Communication, Press Relations, Foresight, professionalization, Digital, Observation, Sustainable Development, Commercial Promotion, and Community ManagementOriginal language
Vers un #SmartTourisme territorial
Dans un contexte concurrentiel qui sera de plus en plus exacerbé entre les pays, régions et territoires dans les années à venir, le concept de « smart tourisme », qui caractérise l’impact des nouvelles vagues d’innovations digitales, durables et infrastructurelles imposées au secteur du tourisme incarne parfaitement le positionnement que privilégie le Grand Est en matière de stratégie touristique, avec deux axes prioritaires.
- un « tourisme durable et responsable » économiquement, socialement et écologiquement,
- un « tourisme digital », fondé sur un pilotage basé sur les données facilitant la personnalisation, l’automatisation et la commercialisation des offres de produits et services touristiques, et améliorant l’accueil, l’information, l’orientation et les expériences des visiteurs durant leurs séjours, et leur fidélisation après leur séjour.
Communication, RelatIons Presse, Prospective, professionnalisation, Digital, Observation, développement Durable, Promotion Commerciale, and Community Management
Agence régionale du Tourisme - Grand Est
Accueil – Agence régionale du Tourisme - Grand Est
https://www.art-grandest.fr/
| Corporate | Type | Tweets | Articles | |
|---|---|---|---|---|
 | B Lab | Other 13 Dec 2024 | | |
 European Parliament European Union, Political Organizations | European Parliament European Union, Political Organizations | Other 25 Sep 2024 | | |
 BLIIIDA Software Development | BLIIIDA Software Development | Other 30 Jun 2024 | | |
 KM0 Technology, Information and Internet | KM0 Technology, Information and Internet | Other 2 Apr 2024 | | |
 ADEME National and local authorities, Environmental Services | ADEME National and local authorities, Environmental Services | Other 2 Oct 2024 | | |
 Caisse d’Epargne Banking | Caisse d’Epargne Banking | Other 26 Oct 2023 | | |
 Booking.com Software Development | Booking.com Software Development | Other 19 Jul 2023 | | |
 Groupe SNCF Transport, Truck Transportation | Groupe SNCF Transport, Truck Transportation | Other 8 Jul 2023 | | |
 Leboncoin.fr Software Development | Leboncoin.fr Software Development | Other 13 Jun 2023 | | |
 Ville et Eurométropole de Strasbourg National and local authorities, Government Administration, French metropolis | Ville et Eurométropole de Strasbourg National and local authorities, Government Administration, French metropolis | Other 2 Oct 2024 | | |