The home of evidence-based marketing.
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.
Science, Marketing, Evidence-based, Advertising, Brand management, Pricing, and Distinctive Assets
Finding out how buyers behave, brands perform and how marketing really works. A world-class research institute disseminating real scientific knowledge.