Value proposition

We inspire automotive innovation through independent research, evaluation and strategic consulting services.

Rapidly advancing technologies and a maze of new risks are creating unprecedented challenges for vehicle manufacturers and their partners.

Our independent market research, insight, and consultancy are helping to create smarter, more secure, better connected, and increasingly autonomous cars.

Having built a reputation for robust data and expert advice, as well as an ability to attract and retain the industry’s most talented specialists, this year SBD Automotive earned a place on the Sunday Times SME Export Track’s 100 Fastest Growing Companies, and received the Queen’s Award for Enterprise - a much-coveted award for outstanding achievement by UK companies.


Automotive Research & Consultancy, Connected Car Telematics, Autonomous Vehicles & ADAS, Analytical Reports, System Usability Testing, End User Surveys, Industry & Market Forecasts, Technical & Market Trends, Competitor Benchmarking, Cybersecurity, and Anti-theft