Value proposition

NewsGuard counters misinformation on behalf of news consumers, brands and democracies.

NewsGuard provides transparent tools to counter misinformation for readers, brands, and democracies. Its analysts, powered by AI tools, manage the trust industry’s largest and most accountable dataset on news. This data helps refine and safeguard generative AI models, enables brands to advertise on reputable news sites, promotes media literacy, and supports democratic governments in countering hostile disinformation targeting their citizens. NewsGuard’s apolitical and transparent criteria have been used to rate news sources responsible for 95% of online news engagement across nine countries.

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