Value proposition

Pioneering sustainable womenswear brand on a mission to reform fashion. Certified B-Corp (149.5) Smart, circular design.

Pioneering sustainable womenswear brand on a mission to reform fashion. B-Corp certified with one of the world's highest scores at 149.5. Marie Claire Sustainability Awards 2023 Winner 'Best Ethical Fashion Brand'.

We meticulously design sustainable style to dress forward-thinking women to make an impact. Look out for our seasonal PopUps & Global Changemaker Series of events designed to create ripples of change.

Our 360° Sustainable ethos makes a difference, one customer at a time. We maintain supply chain integrity via six steps: listening to you carefully, designing thoughtfully, sourcing environmentally, producing prudently, up-cycling creatively and giving directly to humanitarian charity partners.

Our mission is to 'deploy'​ our expertise in customisation to make fashion more sustainable, less wasteful. Dressing you better while reforming the fashion supply chain.

Our timeless styles are thoughtfully designed around you. Each garment is thoughtfully designed with your lifestyle in mind, and rigorously constructed with the five key components of exquisite fabrics, fine-tailoring, functional versatility, lasting style and fit perfection.

Our garments are crafted in London, and readily available across the world. Couture craftsmanship isn’t about exclusive, catwalk looks, but about purposeful, quality clothes and personal service that best serves you.

Personal shopping and fittings with our elite team are available at our London Atelier, as well as at our events and pop-ups in key cities around the world.

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